Your innovative partner

Enabling retail efficiency since 2004

rascal by name, not by nature

We’re rascal, one of the most trusted and respected names in retail data management. We improve your business by simplifying processes, cleaning complex data sets and delivering more robust controls.

We’re committed to continuous progress and innovation, significantly reinvesting in our systems, processes and people. Because if the retail landscape isn’t going to stand still, neither can we.

Watch the video below to discover the difference we make.

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our vision

To use technology and data to
build better businesses

We believe in the power of data and tech to transform lives and businesses for the better. This belief gives us our focus and passion for progression.

Everything we do is underpinned by our three founding principles: simplicity, visibility and control. These principles guide every decision we make and product we provide.

Guided by values

Friendly

We’re approachable and warm. We believe the best relationships are built on something more than just business.

Determined

We’re good at what we do and only want to get better. This determination is what enables us to achieve our and our customers’ goals.

Transparent

We’re an honest bunch, grounded by our values and history. We would never do anything to compromise the good name we’ve worked so hard to build.

Agile

We’re flexible and accommodating with each other and our customers. If there’s a way we can help, we’ll find it.

What our customers' say

Since the introduction of rascal’s weekly shrink reporting, we have been able to identify a number of causes of shrink and take action to reduce. We are able to look at the data on both a macro and micro level to correct issues identified at store-level as well as supplier-level, which has helped to realise approximately £2 million reduction in shrink year-on-year. rascal’s insight reporting system is invaluable. It permits instant access to vital data with a number of metrics which allows me to plan my approach, working with suppliers to get maximum profitability.

John Wilson,
Buying Manager. Newspapers, Magazines, Books & Collectables